Salon Marketing University
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Author Archives: Dustin NcCorchuk
4 Steps To Attract New Salon Clients Whether you are a new salon professional, or have been an owner for decades, we all want new clients scheduling appointments. A growing salon is a healthy salon! In this post, I will show you how to use a marketing funnel to attract new clients on autopilot! My goal for you is 40 new clients per month. If you set up the salon marketing funnel properly, you will be able to accomplish that goal, and build a full clientele in 6 months or less. Read on to learn how! Watch the video on YouTube
The industry norm suggests that it will take a new hair stylist more than 3 years to build a clientele. This is ridiculous, right? It’s no wonder that 80% of hair stylists quit in the first 18 months. Most stylists out of beauty school can’t afford that much time to finally support themselves. This is a major problem…but it doesn’t have to be that way. In this video, you will learn 6 valuable digital marketing tools that you can begin using in your salon today! These 6 tools, when implemented correctly, will build your clientele in 6 months or less. The strategy is simple: Create a professional website, and use the digital tools I teach to drive traffic to your website. Read on for the 6 tools:
Your Salon Website Needs Some Attention! Where to begin? SPEND SOME MONEY ON YOUR WEBSITE! It is one of your biggest salon assets. Hows that? Right now, there is someone in their home, or in a coffee shop…or anywhere, really. They are on their phone, looking for a new hair stylist because they just moved into your area…or their last stylist screwed up their color…or maybe their stylist moved out of town or is on maternity leave. Regardless, they are searching. But they didn’t find you. Because you haven’t spent the $ to build a professional website that represents your brand, and RANKS IN GOOGLE SEARCH. In this post, I’m going to get you thinking like a marketing pro, so you can leverage your website to grow your salon faster than any salon in town.
You’ve heard it said, “Word of mouth is the best form of advertising.” Its true. But when someone is new in town, and they haven’t heard about the local salons, where do look to find the best salon? Online reviews! Listen to me right now! Online reviews are so stinkin’ important, and are the lifeblood of your salon marketing. And I bet you agree completely! Really? You have been in business for 5 years, and only have 4 online reviews. What the heck?
If you aren’t using Instagram to show off….WHY NOT??? Instagram is here to stay, and your clients are using it. And, when it comes to promoting your salon, you need to be where your clients are. On top of that, Instagram is the perfect platform for the salon professional, because it gives you the opportunity to SHOW your work. These days, there is so much information be transferred, people don’t read unless it is something they really care about. So, don’t give them something to read, give them something to see. In this post, I am gong to SHOW YOU how to SHOW OFF on Instagram, and ultimately grow your clientele faster.