Digital Word Of Mouth Advertising – Salon Profit Circle #4

social proof strategy

How Social Proof Brings New Clients To Your Salon

In the last post, I showed you the steps to get your first time client to fill out an online survey of their experience, and then move them to share your salon on social media.

In order to do this, you give them an incentive like $5 off their next appointment. Once they click the social share button, your salon website appears on their Facebook (or Twitter or Google+) status update.

Why is this such a powerful action?
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How To Get Clients To Share Your Salon On Social Media – Salon Profit Circle #3

social sharing technique

The Secret of the Social Share

You have heard it said, “Word of mouth is the best form of advertising.” I couldn’t agree more. But these days, ‘word of mouth’ means more than just a verbal interaction; it also means social media.

Social is huge! It is the fastest way people can spread the word. And you want as many people interacting and sharing your salon on social media as possible.

Do you have a working strategy of how to get clients to share your salon on social media?

I am going to share a simple strategy that will get your first time clients sharing your salon on Facebook, Twitter, and Google+. Welcome to part 3 of the Salon Profit Circle: The Social Share.
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How A Simple Survey Can Bring Them Back – Salon Profit Circle #2

Salon Profit

The Psychology Behind A Short Survey

So your first time client had a good experience, and walked out the door. How do you know if they will ever come back?

I’ve got a few other tricks up my sleeve to increase the rate of return clients. Step 2 of the Salon Profit Circle is the Survey.

In sales, they teach if the customer leaves without the sale (or pre-booking in our case) its over.

While pre-booking is really important, you aren’t always able to get them on the schedule for next time. So, are you going to give up that easily?

Nope! Because you always get the email and phone number of first time clients. Let’s put that email to use!

We will follow up with a quick email thanking them for coming in and inviting them to fill out a short survey of their experience.

Why it works

The goal here is psychological.

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9 Steps to Excellent Salon Service: Salon Profit Circle #1

Excellent Salon Service

Service: 9 Steps to WOW First Time Clients

I think you will agree, full time salon work is tough; even for the highly extroverted. There is an emotional energy displaced for every client in your chair.

At the end of the day, you are wasted, and before long, you may even begin to resent the very clients that pay your salary.

So what do you do to keep the customer service top notch, and still remain sane? I am going to give you 9 steps to great customer service (which is the first part of the Salon Profit Circle), and the tricks to maintain your cool.
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New Salon Marketing Material Coming!

Over the last year, I have been extremely busy with helping local businesses with their digital marketing.

I have decided that I want to spend more time educating salon owners on how to improve their presence on the web, and crush their competition. I have brainstormed around 30 of what I consider the top ways to promote your salon online, and also how to increase client retention.

Be sure to subscribe to the feed, or like my Facebook page to receive all the new marketing posts.

Check out my Salon Marketing Page for the foundations of digital marketing.


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