How To Utilize Text Messages In Your Salon

salon client textingDid you know….text messaging is the most widely used form of communication today? 97% of Americans use text messaging at least once a day.

This means, if you want to get your message accross, and guarantee your clients receive the message, text messaging is your best tool!

But are you utilizing SMS in your salon effectively?

Here are 3 essential ways to use text message in your salon to maximize salon profits and grow your business.
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Salon Name Ideas: How To Choose A Name For your Hair Salon

A Strategy For Finding The Best Salon Name Ideas

When you open the doors of a new salon, there are many things to consider: location, logo, product line, and salon name!

Choosing a name for your salon can be a frustrating task, because you want it to be perfect. You want it to be catchy, but not tacky. Memorable, but not cheezy.

While I believe picking a salon name is very important, it does not have to be difficult.

In this post, I will give you the most important things to consider when deciding on a salon name, and hopefully by the end, your salon name will almost pick itself!
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Digital Word Of Mouth Advertising – Salon Profit Circle #4

social proof strategy

How Social Proof Brings New Clients To Your Salon

In the last post, I showed you the steps to get your first time client to fill out an online survey of their experience, and then move them to share your salon on social media.

In order to do this, you give them an incentive like $5 off their next appointment. Once they click the social share button, your salon website appears on their Facebook (or Twitter or Google+) status update.

Why is this such a powerful action?
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How To Get Clients To Share Your Salon On Social Media – Salon Profit Circle #3

social sharing technique

The Secret of the Social Share

You have heard it said, “Word of mouth is the best form of advertising.” I couldn’t agree more. But these days, ‘word of mouth’ means more than just a verbal interaction; it also means social media.

Social is huge! It is the fastest way people can spread the word. And you want as many people interacting and sharing your salon on social media as possible.

Do you have a working strategy of how to get clients to share your salon on social media?

I am going to share a simple strategy that will get your first time clients sharing your salon on Facebook, Twitter, and Google+. Welcome to part 3 of the Salon Profit Circle: The Social Share.
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How A Simple Survey Can Bring Them Back – Salon Profit Circle #2

Salon Profit

The Psychology Behind A Short Survey

So your first time client had a good experience, and walked out the door. How do you know if they will ever come back?

I’ve got a few other tricks up my sleeve to increase the rate of return clients. Step 2 of the Salon Profit Circle is the Survey.

In sales, they teach if the customer leaves without the sale (or pre-booking in our case) its over.

While pre-booking is really important, you aren’t always able to get them on the schedule for next time. So, are you going to give up that easily?

Nope! Because you always get the email and phone number of first time clients. Let’s put that email to use!

We will follow up with a quick email thanking them for coming in and inviting them to fill out a short survey of their experience.

Why it works

The goal here is psychological.

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