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Over the last year, I have been extremely busy with helping local businesses with their digital marketing.
I have decided that I want to spend more time educating salon owners on how to improve their presence on the web, and crush their competition. I have brainstormed around 30 of what I consider the top ways to promote your salon online, and also how to increase client retention.
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Does your salon offer online scheduling? If not, you should! For those of us that use an online scheduling platform, you most definitely have clients that register for online scheduling, but never actually make an appointment. Do you just let them go, or do you have a strategy to get those warm leads in your chair?
In this video, I show the simple follow up email that we use, that has turned many potential clients into loyal fans! Enjoy!
When I started my salon, I spent a lot of time researching salon software. For me I wanted a system that manage our appointments and allow our clients to schedule online. I didn’t really have much expectations past that, besides that it had to work on my Macbook. I quickly learned that there were two different types of salon software suites available: downloadable software hosted locally on my computer, and cloud based software.
Typically, you can purchase salon software that is stored on your computer for a one time payment of usually $200-$500 depending on the features. This is the route I was planning on going, until I ran into a roadblock. There were very few options that worked on the Mac operating system (and I wasn’t cool with switching to a PC).
Most salons have some sort of referral program that rewards clients that send their friends/family members our way.
They say, ‘word of mouth is the best form of advertising,’ and it is also the least expensive, so this is where we should be spending our efforts. This means giving every client the best possible service, connecting with them on a personal level, and rewarding them when they spread the news!
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I am pretty strategic when it comes to my social marketing. I am intentional with the words I use, and the placement of images, but I never really considered a strategy to the timing of my Facebook posts. I mean, is there a time of day that is best to post on Facebook to maximize engagement from your audience? I usually came up with an idea in the morning and posted it right away. Dumb!
I noticed my organic engagement was very low. I know Facebook wants to monetize business engagement as much as possible and wants me to pay for people to see my posts. But if you don’t want to pay for every post, is there a time of day that will catch more of your target audience? The answer is yes!
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