Your New Salon Referral Program

Most salons have some sort of referral program that rewards clients that send their friends/family members our way.

They say, ‘word of mouth is the best form of advertising,’ and it is also the least expensive, so this is where we should be spending our efforts. This means giving every client the best possible service, connecting with them on a personal level, and rewarding them when they spread the news!
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Pay Attention To WHEN You Post

I am pretty strategic when it comes to my social marketing. I am intentional with the words I use, and the placement of images, but I never really considered a strategy to the timing of my Facebook posts. I mean, is there a time of day that is best to post on Facebook to maximize engagement from your audience? I usually came up with an idea in the morning and posted it right away. Dumb!

I noticed my organic engagement was very low. I know Facebook wants to monetize business engagement as much as possible and wants me to pay for people to see my posts. But if you don’t want to pay for every post, is there a time of day that will catch more of your target audience? The answer is yes!
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Posted in Salon Facebook Marketing | Tags: ,