Free Salon Marketing Training and News

Your Salon Website Needs Some Attention!

Where to begin? SPEND SOME MONEY ON YOUR WEBSITE!

It is one of your biggest salon assets.

Hows that?

Right now, there is someone in their home, or in a coffee shop…or anywhere, really.

They are on their phone, looking for a new hair stylist because they just moved into your area…or their last stylist screwed up their color…or maybe their stylist moved out of town or is on maternity leave.

Regardless, they are searching. But they didn’t find you. Because you haven’t spent the $ to build a professional website that represents your brand, and RANKS IN GOOGLE SEARCH.

In this post, I’m going to get you thinking like a marketing pro, so you can leverage your website to grow your salon faster than any salon in town.

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You’ve heard it said, “Word of mouth is the best form of advertising.” Its true.

But when someone is new in town, and they haven’t heard about the local salons, where do look to find the best salon? Online reviews!

Listen to me right now!

Online reviews are so stinkin’ important, and are the lifeblood of your salon marketing

And I bet you agree completely!

Really?

You have been in business for 5 years, and only have 4 online reviews. What the heck?
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If you aren’t using Instagram to show off….WHY NOT???

Instagram Salon promotionInstagram is here to stay, and your clients are using it. And, when it comes to promoting your salon, you need to be where your clients are.

On top of that, Instagram is the perfect platform for the salon professional, because it gives you the opportunity to SHOW your work.

These days, there is so much information be transferred, people don’t read unless it is something they really care about.

So, don’t give them something to read, give them something to see.

In this post, I am gong to SHOW YOU how to SHOW OFF on Instagram, and ultimately grow your clientele faster.
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salon client textingDid you know….text messaging is the most widely used form of communication today? 97% of Americans use text messaging at least once a day.

This means, if you want to get your message accross, and guarantee your clients receive the message, text messaging is your best tool!

But are you utilizing SMS in your salon effectively?

Here are 3 essential ways to use text message in your salon to maximize salon profits and grow your business.
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A Strategy For Finding The Best Salon Name Ideas

When you open the doors of a new salon, there are many things to consider: location, logo, product line, and salon name!

Choosing a name for your salon can be a frustrating task, because you want it to be perfect. You want it to be catchy, but not tacky. Memorable, but not cheezy.

While I believe picking a salon name is very important, it does not have to be difficult.

In this post, I will give you the most important things to consider when deciding on a salon name, and hopefully by the end, your salon name will almost pick itself!
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