How many Google reviews does your salon have? No matter the number, the answer is probably, “Not enough.”
One of the best ways to get new clients is by having substantially more positive reviews than your competition.
In this post, I will show you why this is important. But first check out this video to show you how you can get new positive reviews without begging your clients.
The More the Merrier
Quantity is not always important, but when it comes to online reviews, if you can have 20+ more reviews than your competition, you are standing out.
Think about it…
If you are a client looking for a new salon, and one salon has 4 positive reviews, and the other has 24 positive reviews, which salon are you going to call? The one with the 24 positive reviews!
In my salon, we currently have 64 positive reviews on Google, a bunch on Yelp, and even more on Facebook.
We have each new client fill out a survey, and one of the questions asks why they chose our salon. The most common answer is, “because you had a lot of positive reviews.”
There is a direct correlation between the amount of positive reviews we have, and the amount of new clients we get.
5 Stars Matter
Here is the crummy part about online reviews: once they are submitted, they are there for good.
And that is why it is so important to get 5 star reviews. One of the greatest ways to kill your business is with 1 star reviews, because then people will always wonder if they can trust your salon to not screw up their hair.
If a majority of your 24 salon reviews are 1 star, you may as well close down your salon.
How To Get More 5 Star Reviews
If you have been a salon owner for any length of time, you understand getting your clients to fill out a review is not as easy as it sounds.
So how do you get your happy clients to fill out a review (and any unhappy clients to not post reviews)?
Rex is a little online program that uses text messages (and email) to get a positive review from your happy clients in about 2 clicks.
All you have to do is enter your client’s name, and phone number, and Rex does the rest.
Rex will send them a text message asking if they had a positive experience at your salon.
If your client clicks the “yes” button, it will give them the option to fill out a review on Google, Yelp, or Facebook.
If your client clicks the “no” button, they will be taken to a short survey that they can fill out to give you feedback. It does not send them to your review pages, so you avoid the negative reviews.
It is a genius little system that is actually pretty cheap to use. And as you can see in my video, it really works!
If you would like to use Rex, click here, and use the promo code 9design to get 15% off your order.