The Secret of the Social Share
You have heard it said, “Word of mouth is the best form of advertising.” I couldn’t agree more. But these days, ‘word of mouth’ means more than just a verbal interaction; it also means social media.
Social is huge! It is the fastest way people can spread the word. And you want as many people interacting and sharing your salon on social media as possible.
Do you have a working strategy of how to get clients to share your salon on social media?
I am going to share a simple strategy that will get your first time clients sharing your salon on Facebook, Twitter, and Google+. Welcome to part 3 of the Salon Profit Circle: The Social Share.
How it works
In the previous post, I showed you how to automate a follow-up email with first time clients to get them to fill out a short survey.
When they click the “submit” button on that survey, your website redirects them to another page on your website that thanks them for filling out the survey. On our salon website, we use a video on this page to give the instructions, but text works as well.
We then offer them some sort of incentive (say, $5 off their next hair appointment) if they click one of the social share buttons below. You may have actually used this in the last post when I offered the follow up email copy. It will look something like this.
When they click the button, it shares your salon website on their social media profile, and unlocks a voucher right there on your web page for $5 off, or whatever incentive you choose.
Why it works
So now your client that did not pre-book after their first hair appointment, has now shared your salon on their news feed, and received a discount on their second visit. Everybody wins!
You better believe they will be booking their next appointment with you. And the best part is, all of this is automated through your website which is working for you in the background 24/7.
Click the buttons on the right to subscribe to my YouTube channel, and like my Facebook page. And post any comments or questions about the Social Share below!
Make Today Extraordinary!