Thinking of opening a new salon? Leasing a chair as an independent contractor? Awesome!
There are many things to consider when starting a new salon from scratch:
- What space will you occupy?
- What is a good salon name that will stand out for your salon?
- What type of atmosphere will you create?
- What color line to use, and products to sell?
- How to price out your services?
- Booth rental or commission?
- What type of payment processing will you accept?
- What software to use?
- What types of salon marketing will get new clients in the door?
We opened our salon 6 years ago, and have learned a lot along the way. This page will be a good reference for the blog posts I write about getting your salon up and running, and profitable right out of the gate.
While there is a lot of time and planning that goes in to creating a successful salon, there are 3 things you absolutely need to get right. I call them the 3 C’s of salon startup. They are: Campaign, Customer Service, & Culture.
Every salon, new and old, needs a well thought out campaign to promote your services. What advertising and promotion methods will successfully get new clients in the door? If you haven’t figured it out already, I am a huge advocate for strategic digital marketing.
I think leveraging the power of the internet, utilizing platforms your potential clients are already using, is the best way to get new clients. This begins with your salon website at the center of your online digital footprint, with many free properties surrounding and linking to your website. I go into great detail of how leverage the internet to get new clients every day in my online course, Salon Marketing Blueprint.
Once you get a new client in the door, you need to wow them with an amazing experience. Treat them with kindness and respect, and go above and beyond the call of duty.
If you can connect with your first time client, and give them a top notch service, you will build a clientele really fast. I spend more time on customer service in my first post of the Salon Profit Circle.
Salon culture, is the vibe you create as a salon owner. This includes first impression stuff like decor, music, and equipment. But even more important, culture is created through your core values and the type of stylists you hire.
Salon culture are the intangibles that make clients want to continue coming back, and bring the best stylists to work for you. It is the positive, life giving vibe that makes people feel happy to be in your salon. Over time, your salon will develop a reputation in your city based on your salon culture.
It is a good idea to be intentional about your salon culture, and protect it with everything you have. Begin by envisioning the look and feel of the salon you want to be. Then create a mission statement and core values that reflect this culture.
Other Startup Resources
On the practical side, there are some resources that have made all the difference in keeping a smooth workflow at our salon. Check them out below:
- Salon Software: We use Rosy Salon Software. I think it is the most affordable and comprehensive cloud based software available. Click here for a free 30 day trial.
- Salon Website: If you haven’t created a professional website for your salon, this will be one of the first things you will want to do. Our website attracts new clients, offers online scheduling, and gives an excellent first impression for anyone looking for a new hair stylist. Click here, and fill out the form if you would like me to create a professional website for your salon.
For more details on successful salon startup, check out the following blog posts: