A Strategy For Finding The Best Salon Name Ideas
Choosing a name for your salon can be a frustrating task, because you want it to be perfect. You want it to be catchy, but not tacky. Memorable, but not cheezy.
While I believe picking a salon name is very important, it does not have to be difficult.
In this post, I will give you the most important things to consider when deciding on a salon name, and hopefully by the end, your salon name will almost pick itself!
Begin With The End In Mind
In Stephen Covey’s book, The 7 Habits of Highly Effective People, he says, “begin with the end in mind.”
Before you open your doors, spend some time goal setting. Write them down.
What does your salon look like in 5 years? How many employees? What is the environment and salon culture?
When you can see your salon 5 years down the road, write down some 1 word adjectives that describe your salon.
Hang on to these words, because they will be the foundation for the rest of your salon name ideas.
Check Domain Availability
If you have read any other pages on this website, you will know it is all about helping salon owners with their salon marketing. Specifically, digital marketing.
I help salon owners develop their website and other digital marketing materials.
And the first step in that process?
Picking a domain name.
A domain name is the www name of your website. ie, www.thebestsalon.com
When you have settled on the top 5 names for your salon, go over to Namecheap, plug in the .com name of your salon (see image below) and see if the domain is available.
Having a strong and memorable domain name that matches your salon name is a VERY important part of the process.
This is going to be on your business cards, business directory profile pages, and all other salon advertising materials, so make it a name that represents your salon brand.
Once you have created your salon website, you want it to rank in the top of Google search. Click the button below to watch my video on how to rank your salon website in Google.
Watch Training Video
Pick a Salon Name That Stands Out In Your City
Check out the existing competition in your city. What are the names of other salons?
If there are 10 salons that have sassy names, maybe you want your name to be more professional. If the salons in town are boring or generic, maybe you will want to bring some glitz to the scene.
Why is this important?
You will find that cities take on their own culture, and the local businesses begin to look alike. While you want to fit your culture, you also want to present yourself differently than everyone else, so you become a recognizable brand name in town.
Consider Your Target Audience
Before you open the doors, you have to know the demographics of your audience. What is average age, income and style of those within driving distance to your salon?
This will dictate your prices, salon culture, environment, and SALON NAME!
If your salon is located in a wealthy retirement neighborhood, you probably will not name your salon, “Hip Chicks Salon” because wealthy, older women probably do not identify themselves as a “Hip Chick”! In this scenario, you probably want to pick a memorable, yet conservative name.
Include The Name of Your City In the Name
I give this idea as just something to consider, and needs to be used with discretion.
In certain circumstances, using your city name could be a good idea.
For instance, if you live in a larger city, and you find that it will be hard to stand out using the above ideas, using your city name may be the ticket to stand out. ie, “Boston Salon and Spa” or “Cutting Edge of Springfield”.
One major benefit of including the city name in your salon name, is helping your website rank in your city above your competition. Even though including your city seems generic and boring, it could be very important in larger cities when it comes to website traffic and attracting new clients.
You Can’t Lose With Men’s Names
If you are a male salon owner, perhaps you simply want to name your salon after yourself.
- It sets you apart specifically in your city as a hair professional. Heck, you have a salon named after you!
- You won’t have any problem being unique in your city, and chances are pretty good your name is distinct enough that you will have no problem finding a unique domain name.
- There is an immediate prestige associated with having your hair done at a personally branded salon. It sounds chic.
- As you know, many successful salon brands are named after men, so it is already built into salon culture.
Survey a 1 Mile Radius of Your Salon
This may sound a little unconventional, but it is incredibly effective, and may be the most effective time spent in this entire process.
Simply take a weekend, and go door-to-door asking your neighbors to help you choose a salon name.
Say something like, “Hi, my name is Dustin, and I am opening up a salon right over there. I am trying to choose between 3 names for my salon, and am wondering if you could tell me what salon you would be more likely to visit strictly on the salon name?”
This strategy does a few things:
- It informs your neighbors personally that you are opening a salon nearby.
- It lets potential clients see you in person. If you present yourself as professional and likeable, it builds trust and you may get some new clients immediately.
- It is non-threatening since you are asking for their input. Like I said in my Online Survey post in the Salon Profit Circle, asking questions puts you in a place of humility which is extremely attractive to potential clients.
- Your data will help you understand what your clients prefer in a salon name, and may help you make your final decision.
Check out the video about salon name ideas that goes along with this blog post:
Get Clever With Play On Words
I am hesitant to include this in my name picking post, but many of you will go this route anyway, so let me address it.
Salons love homonyms, and other ways to incorporate part of the job in their name! Let me give you some clever (and already done) salon name ideas:
- Shear Perfection – You cut hair with shears….that’s cute.
- A Cut Above The Rest – We cut hair…clever.
- Do or Dye Salon – Common phrase, but we spell dye, as in hair color.
- Tease Salon – A hair styling technique, and also kinda scandalous.
- Head Quarters Salon – No explanation needed!
- Color Outside The Lines – For a salon focusing on hair color
- Seattle International Hairport – Incorporate the city name, and a play on words.
- Salon Thairapy – Actually kinda catchy while identifying as a “hair” salon.
- Tooth & Nail Salon – One especially for nail salons.
As you can see, the possibilities for these play-on-words salon names are endless. If this is the route you want to go, just spend some time brainstorming, or do another Google search.
Some Salon Name Choosing Don’ts
For this section, I am going to use real salon names in my city, because it seems every salon in town is a great example of what not to do when choosing a salon name.
- 6th Street Hair Studio – Never name your salon after a street. What if you have to move locations?
- Salon J’Dane – Maybe it is French; who knows. All I know is no one in town can pronounce it, nor do they know what it means. I think it took a few months for the owners to figure it out, and now they go by Salon J. Much better, but now it is confusing on their business license, or domain name if they have one.
- Utopia Salon – Sounds great, but they will never deliver. Pick a name that will demonstrate accurately who you are. Even Disneyland, the happiest place on earth, is not a utopia. Every customer here must be disappointed when they didn’t live up to their name.
- Hip Chicks Salon – Yes, that example earlier was from a real salon in my city! The name just screams snobby, and maybe that is what they were going for. Not good for attracting new clients, though.
- Waunanuba Salon – Huh? My first thought is, ‘this must be where Chewbacca gets his hair cut. It doesn’t sound like a place where I will leave beautiful.
Picking a salon name is an important step in opening your own salon. I hope this post got your creative juices flowing, and gave you a good start to picking the perfect name for your salon.
If you have any questions or comments on this topic, be sure to post those below and I will do my best to answer them.
Make Today Extraordinary!