Salon Marketing University
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Tag Archives: client retention
The industry norm suggests that it will take a new hair stylist more than 3 years to build a clientele. This is ridiculous, right? It’s no wonder that 80% of hair stylists quit in the first 18 months. Most stylists out of beauty school can’t afford that much time to finally support themselves. This is a major problem…but it doesn’t have to be that way. In this video, you will learn 6 valuable digital marketing tools that you can begin using in your salon today! These 6 tools, when implemented correctly, will build your clientele in 6 months or less. The strategy is simple: Create a professional website, and use the digital tools I teach to drive traffic to your website. Read on for the 6 tools:
The Psychology Behind A Short Survey So your first time client had a good experience, and walked out the door. How do you know if they will ever come back? I’ve got a few other tricks up my sleeve to increase the rate of return clients. Step 2 of the Salon Profit Circle is the Survey. In sales, they teach if the customer leaves without the sale (or pre-booking in our case) its over. While pre-booking is really important, you aren’t always able to get them on the schedule for next time. So, are you going to give up that easily? Nope! Because you always get the email and phone number of first time clients. Let’s put that email to use! We will follow up with a quick email thanking them for coming in and inviting them to fill out a short survey of their experience. Why it works The goal here is psychological.
Service: 9 Steps to WOW First Time Clients I think you will agree, full time salon work is tough; even for the highly extroverted. There is an emotional energy displaced for every client in your chair. At the end of the day, you are wasted, and before long, you may even begin to resent the very clients that pay your salary. So what do you do to keep the customer service top notch, and still remain sane? I am going to give you 9 steps to great customer service (which is the first part of the Salon Profit Circle), and the tricks to maintain your cool.