Tag Archives: followup email

How A Simple Survey Can Bring Them Back – Salon Profit Circle #2

The Psychology Behind A Short Survey So your first time client had a good experience, and walked out the door. How do you know if they will ever come back? I’ve got a few other tricks up my sleeve to increase the rate of return clients. Step 2 of the Salon Profit Circle is the Survey. In sales, they teach if the customer leaves without the sale (or pre-booking in our case) its over. While pre-booking is really important, you aren’t always able to get them on the schedule for next time. So, are you going to give up that easily? Nope! Because you always get the email and phone number of first time clients. Let’s put that email to use! We will follow up with a quick email thanking them for coming in and inviting them to fill out a short survey of their experience. Why it works The goal here is psychological.

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