Salon Marketing University
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Tag Archives: online scheduling for salons
The industry norm suggests that it will take a new hair stylist more than 3 years to build a clientele. This is ridiculous, right? It’s no wonder that 80% of hair stylists quit in the first 18 months. Most stylists out of beauty school can’t afford that much time to finally support themselves. This is a major problem…but it doesn’t have to be that way. In this video, you will learn 6 valuable digital marketing tools that you can begin using in your salon today! These 6 tools, when implemented correctly, will build your clientele in 6 months or less. The strategy is simple: Create a professional website, and use the digital tools I teach to drive traffic to your website. Read on for the 6 tools:
Does your salon offer online scheduling? If not, you should! For those of us that use an online scheduling platform, you most definitely have clients that register for online scheduling, but never actually make an appointment. Do you just let them go, or do you have a strategy to get those warm leads in your chair? In this video, I show the simple follow up email that we use, that has turned many potential clients into loyal fans! Enjoy!
When I started my salon, I spent a lot of time researching salon software. For me I wanted a system that manage our appointments and allow our clients to schedule online. I didn’t really have much expectations past that, besides that it had to work on my Macbook. I quickly learned that there were two different types of salon software suites available: downloadable software hosted locally on my computer, and cloud based software. Typically, you can purchase salon software that is stored on your computer for a one time payment of usually $200-$500 depending on the features. This is the route I was planning on going, until I ran into a roadblock. There were very few options that worked on the Mac operating system (and I wasn’t cool with switching to a PC). Then I learned about the features of cloud based salon management software, and I haven’t looked back since. Here’s why: