Tag Archives: salon growth

How To Get More Salon Reviews

You’ve heard it said, “Word of mouth is the best form of advertising.” Its true. But when someone is new in town, and they haven’t heard about the local salons, where do look to find the best salon? Online reviews! Listen to me right now! Online reviews are so stinkin’ important, and are the lifeblood of your salon marketing.  And I bet you agree completely! Really? You have been in business for 5 years, and only have 4 online reviews. What the heck?

Posted in Salon Marketing | Tagged , , , , | Leave a comment

Digital Word Of Mouth Advertising – Salon Profit Circle #4

How Social Proof Brings New Clients To Your Salon In the last post, I showed you the steps to get your first time client to fill out an online survey of their experience, and then move them to share your salon on social media. In order to do this, you give them an incentive like $5 off their next appointment. Once they click the social share button, your salon website appears on their Facebook (or Twitter or Google+) status update. Why is this such a powerful action?

Posted in Salon Profit Circle | Tagged , , , | Leave a comment

9 Steps to Excellent Salon Service: Salon Profit Circle #1

Service: 9 Steps to WOW First Time Clients I think you will agree, full time salon work is tough; even for the highly extroverted. There is an emotional energy displaced for every client in your chair. At the end of the day, you are wasted, and before long, you may even begin to resent the very clients that pay your salary. So what do you do to keep the customer service top notch, and still remain sane? I am going to give you 9 steps to great customer service (which is the first part of the Salon Profit Circle), and the tricks to maintain your cool.

Posted in Salon Profit Circle | Tagged , , , | Leave a comment