Salon Marketing University
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Tag Archives: salon marketing tips
The industry norm suggests that it will take a new hair stylist more than 3 years to build a clientele. This is ridiculous, right? It’s no wonder that 80% of hair stylists quit in the first 18 months. Most stylists out of beauty school can’t afford that much time to finally support themselves. This is a major problem…but it doesn’t have to be that way. In this video, you will learn 6 valuable digital marketing tools that you can begin using in your salon today! These 6 tools, when implemented correctly, will build your clientele in 6 months or less. The strategy is simple: Create a professional website, and use the digital tools I teach to drive traffic to your website. Read on for the 6 tools:
Most salons have some sort of referral program that rewards clients that send their friends/family members our way. They say, ‘word of mouth is the best form of advertising,’ and it is also the least expensive, so this is where we should be spending our efforts. This means giving every client the best possible service, connecting with them on a personal level, and rewarding them when they spread the news!
I am pretty strategic when it comes to my social marketing. I am intentional with the words I use, and the placement of images, but I never really considered a strategy to the timing of my Facebook posts. I mean, is there a time of day that is best to post on Facebook to maximize engagement from your audience? I usually came up with an idea in the morning and posted it right away. Dumb! I noticed my organic engagement was very low. I know Facebook wants to monetize business engagement as much as possible and wants me to pay for people to see my posts. But if you don’t want to pay for every post, is there a time of day that will catch more of your target audience? The answer is yes!