Salon Marketing University
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Tag Archives: salon marketing
The industry norm suggests that it will take a new hair stylist more than 3 years to build a clientele. This is ridiculous, right? It’s no wonder that 80% of hair stylists quit in the first 18 months. Most stylists out of beauty school can’t afford that much time to finally support themselves. This is a major problem…but it doesn’t have to be that way. In this video, you will learn 6 valuable digital marketing tools that you can begin using in your salon today! These 6 tools, when implemented correctly, will build your clientele in 6 months or less. The strategy is simple: Create a professional website, and use the digital tools I teach to drive traffic to your website. Read on for the 6 tools:
You’ve heard it said, “Word of mouth is the best form of advertising.” Its true. But when someone is new in town, and they haven’t heard about the local salons, where do look to find the best salon? Online reviews! Listen to me right now! Online reviews are so stinkin’ important, and are the lifeblood of your salon marketing. And I bet you agree completely! Really? You have been in business for 5 years, and only have 4 online reviews. What the heck?
A Strategy For Finding The Best Salon Name Ideas When you open the doors of a new salon, there are many things to consider: location, logo, product line, and salon name! Choosing a name for your salon can be a frustrating task, because you want it to be perfect. You want it to be catchy, but not tacky. Memorable, but not cheezy. While I believe picking a salon name is very important, it does not have to be difficult. In this post, I will give you the most important things to consider when deciding on a salon name, and hopefully by the end, your salon name will almost pick itself!
The Psychology Behind A Short Survey So your first time client had a good experience, and walked out the door. How do you know if they will ever come back? I’ve got a few other tricks up my sleeve to increase the rate of return clients. Step 2 of the Salon Profit Circle is the Survey. In sales, they teach if the customer leaves without the sale (or pre-booking in our case) its over. While pre-booking is really important, you aren’t always able to get them on the schedule for next time. So, are you going to give up that easily? Nope! Because you always get the email and phone number of first time clients. Let’s put that email to use! We will follow up with a quick email thanking them for coming in and inviting them to fill out a short survey of their experience. Why it works The goal here is psychological.
Most salons have some sort of referral program that rewards clients that send their friends/family members our way. They say, ‘word of mouth is the best form of advertising,’ and it is also the least expensive, so this is where we should be spending our efforts. This means giving every client the best possible service, connecting with them on a personal level, and rewarding them when they spread the news!