Tag Archives: salon profit circle

Digital Word Of Mouth Advertising – Salon Profit Circle #4

How Social Proof Brings New Clients To Your Salon In the last post, I showed you the steps to get your first time client to fill out an online survey of their experience, and then move them to share your salon on social media. In order to do this, you give them an incentive like $5 off their next appointment. Once they click the social share button, your salon website appears on their Facebook (or Twitter or Google+) status update. Why is this such a powerful action?

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How A Simple Survey Can Bring Them Back – Salon Profit Circle #2

The Psychology Behind A Short Survey So your first time client had a good experience, and walked out the door. How do you know if they will ever come back? I’ve got a few other tricks up my sleeve to increase the rate of return clients. Step 2 of the Salon Profit Circle is the Survey. In sales, they teach if the customer leaves without the sale (or pre-booking in our case) its over. While pre-booking is really important, you aren’t always able to get them on the schedule for next time. So, are you going to give up that easily? Nope! Because you always get the email and phone number of first time clients. Let’s put that email to use! We will follow up with a quick email thanking them for coming in and inviting them to fill out a short survey of their experience. Why it works The goal here is psychological.

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9 Steps to Excellent Salon Service: Salon Profit Circle #1

Service: 9 Steps to WOW First Time Clients I think you will agree, full time salon work is tough; even for the highly extroverted. There is an emotional energy displaced for every client in your chair. At the end of the day, you are wasted, and before long, you may even begin to resent the very clients that pay your salary. So what do you do to keep the customer service top notch, and still remain sane? I am going to give you 9 steps to great customer service (which is the first part of the Salon Profit Circle), and the tricks to maintain your cool.

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