Salon Marketing University
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Tag Archives: salon promotion
The industry norm suggests that it will take a new hair stylist more than 3 years to build a clientele. This is ridiculous, right? It’s no wonder that 80% of hair stylists quit in the first 18 months. Most stylists out of beauty school can’t afford that much time to finally support themselves. This is a major problem…but it doesn’t have to be that way. In this video, you will learn 6 valuable digital marketing tools that you can begin using in your salon today! These 6 tools, when implemented correctly, will build your clientele in 6 months or less. The strategy is simple: Create a professional website, and use the digital tools I teach to drive traffic to your website. Read on for the 6 tools:
If you aren’t using Instagram to show off….WHY NOT??? Instagram is here to stay, and your clients are using it. And, when it comes to promoting your salon, you need to be where your clients are. On top of that, Instagram is the perfect platform for the salon professional, because it gives you the opportunity to SHOW your work. These days, there is so much information be transferred, people don’t read unless it is something they really care about. So, don’t give them something to read, give them something to see. In this post, I am gong to SHOW YOU how to SHOW OFF on Instagram, and ultimately grow your clientele faster.
Did you know….text messaging is the most widely used form of communication today? 97% of Americans use text messaging at least once a day. This means, if you want to get your message accross, and guarantee your clients receive the message, text messaging is your best tool! But are you utilizing SMS in your salon effectively? Here are 3 essential ways to use text message in your salon to maximize salon profits and grow your business.