Tag Archives: social proof

Digital Word Of Mouth Advertising – Salon Profit Circle #4

How Social Proof Brings New Clients To Your Salon In the last post, I showed you the steps to get your first time client to fill out an online survey of their experience, and then move them to share your salon on social media. In order to do this, you give them an incentive like $5 off their next appointment. Once they click the social share button, your salon website appears on their Facebook (or Twitter or Google+) status update. Why is this such a powerful action?

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